Deeptech Labs is a venture capital fund, accelerator and catalyst for highly selected deep tech companies looking for global success.
With its foundation in the Cambridge technology community, Deeptech Labs is uniquely positioned to bring together an ecosystem of global technology experts, entrepreneurs, financiers and advisors.
The challenge
Having previously collaborated with Deeptech Labs on the creation of their website, they approached us to refine their visual language and produce marketing collateral to assist with their venture c.£10m fundraise initiative.
Alongside this, they required their messaging to be shaped in a way that encouraged potential investors to initiate action.
What JDJ delivered
Working closely with the CEO and COO, we were able to quickly understand DTL’s marketing needs. Through in-person meetings, we were able to develop three main stakeholder groups - family offices, corporate and venture capital organisations, and high-net-worth individuals.
By creating these groups, we were able to advise on appropriate messaging for each group, which we rolled out across a variety of media, including one-pagers, an executive summary, a detailed proposal deck, and an email marketing campaign.
In addition, we provided ad-hoc marketing assistance to help the brand build awareness through the website and other marketing channels.