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Effective planning is the first step to building a successful brand. A creative design and branding agency, JDJ Creative helps organisations to form brands which are relevant and stand out in the market.
Having a solid base from which to work, we aim to simplify the branding process. Through workshops, competitor audits, audience roundtables and desk research, we lay the foundation from which your values, purpose and value proposition come to the fore. The start of a branding journey that will inspire.
Why your business exists is as important as what you do and how. Your purpose for being reflects the very essence of every business decision you make. Through our bespoke messaging framework, we’ll unearth why you exist, what differentiates your business from your competitors and what deliverables you have that prove your claims. This will form the basis of your brand positioning statement and will underpin all branding development which follows.
Knowing your target audience will underpin your entire branding, marketing and communications strategies. By defining your audience from an early stage, understanding who they are, where they get their information, and their pain points, brands are better equipped to provide the correct solutions later down the track. Through research and interviews, we can create client personas and plan strategies to take advantage of your unique market opportunity.
Brand planning is the essential first phase of your branding journey. By deeply understanding your business, market and challenges, we tailor all future branding strategies to meet your exacting needs. This includes analysing the market to identify new opportunities, and efficiently structuring the relationships between your company’s brands and sub-brands to ensure clarity and synergy. When combined with a long-term strategy, this planning will ensure you achieve your specific branding goals.
Through interviews with key management, researching stakeholders needs and evaluating existing brand architecture, we understand your purpose, vision, mission and values.
By incorporating our findings, we can develop a positioning platform from which to create brand attributes, write a creative brief and develop key messages.
We visualise the future and brainstorm the "big idea", to enable us to create a brand identity and finalise a brand architecture, resulting in a full set of logos and an essential style guide.
Using the style guide we develop the standards and guidelines to create a full set of brand guidelines and roll out branded assets, such as corporate stationery, marketing collateral and website design.
This guide is for anyone wanting to create a thought leadership strategy. Whether you’re experienced in creating thought leadership content or are looking to create a campaign for the first time, the content in this eBook will guide you through the basics of what exactly thought leadership is and why you should do it, right through to the nitty-gritty of planning and publishing your content.
Our guides have been written to help busy marketers, C-suite executives and business owners to understand the essentials of the important documents that make a brand successful. We talk you through the entire design process from planning to production.
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