JDJ Creative are annual report design specialists. In this series of articles, we look at best practices regarding the design of these documents. In our previous article, we described howthe JDJ Creative process works. In this article, we look at the benefits of effectively disseminating your annual report, once it has been published…
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- Why create an exceptional annual report
- Planning your report
- Choosing the right channel
- Design pointers
- The JDJ process
- Disseminating your annual report
How to Distribute an Annual Report
Well, here we are. We’ve rounded the final bend and are on the home stretch. The printed reports have been posted, the digital version is available online. Everyone’s delighted with the finished result.
So, now what?
Once you have completed your annual report and distributed it to your key stakeholders, it can be all too easy to forget about it. To disregard it amongst a pile of statistics and financial data, lost until the reporting process recommences next year. But to do so means missing out on vital traction and wonderful marketing opportunities. It’s akin to preparing a three-course meal, only to serve the starter before skipping straight to coffee.
By effectively promoting your annual report, you can make it work for you all year round.
Promoting your annual report
Yes, at its core, an annual report is a legal obligation. But we hope by now you’ve discovered that it’s more than that. It’s an investment pitch and a recruitment tool. It engenders trust in your brand and reaffirms your purpose. Given the time and effort that has gone into producing the document, it’s only right to give it the exposure it deserves.
By following these steps you can increase your chances of it being seen by the maximum number of people.
- Engage your website visitors Visitors to your website are expecting an experience that lives up to your brand. They are visiting your site because they have an interest in your product or service. Which means they may be interested in finding out more about you.
- Utilise the power of email Your existing email lists are a source of contacts at all stages of the sales funnel.
Given the effects of coronavirus, we’ve already seen the importance placed on retaining existing customers throughout 2021. Your annual report can go a long way to cementing trust amongst your already engaged audience.
Including a banner on your home page is an effective way of drawing attention to your report from the first touch point. This content will be valuable all year round and should be promoted prominently for three to four months after its release.
An annual report is a piece of content, companies should also link to the report at every opportunity. That means in blog posts, on your about us page, and even in dedicated download sections. The more opportunities users get to interact with your report, the more exposure it can bring.