Corporate review design: Reimagined

We’re delighted to have partnered with DIAL Global to create the McKenzie-Delis Packer Review into diversity & inclusion in the workplace. An important document, released at a time when we have the chance to make the maximum positive impact on our workforces.

How JDJ Creative designed the Mckenzie-Delis Packer Review

How do you design a report that encompasses the themes of revolution and change, whilst still maintaining all the corporate elements of an annual report? That was the challenge we at JDJ Creative faced when DIAL Global tasked us with designing the McKenzie-Delis Packer Review into diversity & inclusion (D&I) in the UK workplace - a challenge we were delighted to accept.

A groundbreaking report, this document represents the first comprehensive review of D&I in the UK. Taking a holistic look at the current situation in the UK, the document further provides actionable recommendations on how companies can move the dial on D&I.

This report represents a real vessel for change.

Given its subject and purpose, we couldn’t design this document in the same style as many similar reports which have come before. Using ‘corporate-friendly’ typefaces and the same stock images of diverse workforces sat around a boardroom table would be unimaginative and counterproductive.

Positively, the team at DIAL Global had the same idea, so it gave us free rein to design the look and feel of both the document and the brand itself…

Telling a brand story through images and typography

Alongside the global pandemic, 2020 has been a year of empowerment. People from all backgrounds and races have come together to campaign against social injustice. This was the prevailing mood we set out to reflect within this document. The zeitgeist we wished to capture through these pages.

So, we chose street art as the key theme of the report.

Street art provides everyone with a voice and a way to express themselves. It transcends race and status and offers true freedom to be creative. It’s also rebellious and defiant - key characteristics of a true disrupter.

This theme was central to the entire report. You can see it in the graffiti stencil style typography in the quotes. You immediately feel the grungy and protest like connotations. The capitalisation forces decision-makers to sit up and take notice.

Spreads from the McKenzie-Delis Packer Review

The choice of imagery too is so important to this central theme. Bright, bold images against backdrops of bricks and mortar add to the feeling of challenging accepted norms. Of pushing for change.

However, being a report, there’s a tightrope to traverse. A balance to strike. As a team, we felt it important to mix this rebellious feel with the corporate elements a reader expects to see. So, the text itself is clean, aligned and easily readable. This is a serious issue that needs to be communicated clearly to the readers, and we feel these elements keep the document grounded.

Infographics say a 1,000 words

Another area in which we’ve been creative is in the raw data’s visualisation.

In an information-heavy document such as this review, how this data is communicated plays an important part in how it’s received. To make these statistics visually pleasing, we utilised informative graphics, placed alongside traditional charts and graphs.

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